Accor’s “Director of Propaganda” for Asia Pacific got caught last week for leaving glowing reviews of some Accor properties and not always so glowing ones of their rivals on TripAdvisor. You can read more about this on Telegraph’s website here and on Tnooz here.
I recently wrote about my ordeal with TripAdvisor here, where they didn’t publish a somewhat negative review of a property that I had stayed at.
Seems that the TripAdvisor has now removed all the hotels reviews that were left mby Mr. Peter Hook, but all the restaurant related ones are still visible.
Obviously, it was not appropriate for Mr. Hook to leave reviews of Accor properties that he stayed at as an Accor employee and this is prohibited by the terms and conditions of the TripAdvisor.
Conclusion
Consumers rely a lot on online hotel reviews, when they are making reservations and TripAdvisor is the to go site for them.
Starwood and IHG have both introduced ratings & reviews of hotel guests that have actually stayed at their properties on their branded websites. Accor and many of the online hotel booking websites use TripAdvisor.